We can help you create a product-friendly culture through productization. Learn how this new growth strategy can create solutions that are scalable, repeatable, easy to make, and convert to market quicker.
We understand the unique challenges you face as you try to maximize production, price, or delivery in an increasingly competitive market. Our Productization Training courses will teach how to turn your services into a lean product that will change how you generate revenue. We will teach you that by moving into a productized model, you can bundle your services and better communicate them as a product. Productization allows you to organize your services into a product that is scalable, highly repeatable, and easy to market.
Through our highly effective training courses, we will teach you the value of moving on from a traditional services business model into a productized version that will transform your team of salespeople to a hybrid online ordering structure and elevate your leadership team from a stagnant culture to one that focuses on curating products that meet micro-culture needs.
Productization will not only make your service offerings more consistent and easier to manage, but the revenue that converts will be prepaid, and cash flow positive, which will redefine your banking relationships.
Be a disruptor! Take your graphic communications business to the next level
Six 20-minute online videos that will explain the productization basics from Eisha Armstong’s book Productization. We will teach our process about how productization relates to the graphic communication industry and show leadership how to make a go/no go decision.
Normal course pricing $199.00 plus the purchase of Eisha Armstrong Productization.
Six 30-minute classes in a Go-To-Meeting format where we will explain the productization basics from Eisha Armstron’s book Productization. We will teach our process about how productization relates to the graphic communication industry and will conclude with Q&A. This is formatted for you to bring your team online. We will also utilize our expertise and do a remote audit of your website and all collateral materials that you are currently using to market your services.
Normal course pricing $799.00 for up to 10 participants, plus the purchase of Eisha Armstrong Productization.
Once a multifunctional team is formed, depending on a facility headcount, we recommend the following:
1. Leadership/Ownership
2. Sales marketing and customer service
3. Design or prepress
4. Printing
5. Finishing and shipping
This course has been developed for the owner or C-Level executives who see the value of what productization can bring to the company but needs our expertise and guidance to form, educate and develop the team. We will also do an onsite audit of your website and collateral materials, and an evaluation of the selling tools and message.
Normal on site cost $3,750.00 for 3 days onsite, up to 10 participants, plus travel expense, plus the purchase of Eisha Armstrong Productization.
This is a 3-day on-site visit that includes:
Day one:
The first half of the day will include a facility tour and meeting with the owner to discuss your current sales process and begin developing Productization plan
The second half of the day will include interviewing prospective candidates for the Productization team
Day two:
All-day training for the Productization team
Day three:
Walking the team through a first meeting
Are you stuck in a stagnant market?
Are you losing customers and not sure what’s next?
Are you not sure how to define the problem?
What questions keep you up at night?
Our productization training can help!