2019 Marketing Strategy: A 3-Prong Approach

July 24, 2019

Is your 2019 marketing strategy cutting through the digital noise? Finding the best practice to reach customers is an ever-changing battlefield in the marketing world. Not only do communication methods and preferred channels evolve, but also which metrics are the most valuable. This 3-prong approach can help organize your 2019 marketing strategy and improve your […]

Is omnichannel marketing really dead?

July 09, 2019

Just when the omnichannel approach has solidified itself as the regularly used and accepted goal for marketing strategists, an article in Forbes, by Steve Dennis, pops up declaring it passé. The tile declares “Omnichannel is dead. The future is harmonized retail.” He has some interesting points, but it’s also important not to get lost in […]

Diversification through PSP partnerships

June 17, 2019

At first glance, the article “Wide-Format for Transactional Printers? It’s Not as Crazy as It Sounds!” might be somewhat alarming to a large (or wide) format PSP. As the market is evolving PSPs are looking for new ways to differentiate their offering in the marketplace, a crowded space even before you have transactional printers diversifying […]

Advice for PSPs entering the Design Marketplace

May 29, 2019

In the increasingly competitive marketplace, Print Service Providers (PSPs) are branching out into new industries to provide large format printing services. One of the key markets prime for large format printing is interior design and décor. From enhancing new properties for sale, adding branding elements to retail spaces or giving residential décor a unique custom […]

Stay informed with our PSP industry reading list

May 09, 2019

With the large format printing marketplace evolving at a rapid pace, it’s all the more important to have an industry reading list to keep in touch with the latest trends and industry developments. Print Service Providers (PSPs) are more and more frequently diversifying their offerings to gain a competitive edge. From design and software services […]

A look at ISA 2019

May 01, 2019

With the SGIA Expo at an end, making way for the upcoming Printing United Expo, this year’s ISA International Sign Expo found its own groove. With lots of traffic at this only slightly smaller exhibition, ISA 2019 had more than 20,000 attendees and nearly 600 vendors. In what makes a for a positive outlook on […]

New Dimensions for SGIA & 2019 Conferences

January 31, 2019

With major changes on the horizon for SGIA, this was an exciting year to attend their Congress of Committees. SGIA has always been at the forefront of promoting new printing technologies and diversification within the industry. They embraced the digital revolution early on and have been championing expansion into new diverse markets ever since. To […]

The HCS Marketing Tool Kit

January 17, 2019

Our primary mission at HCS is to develop marketing tools for our clients that set them up for future success. These tools include marketing materials and collateral, such as videos, brochures, and presentations, as well as marketing strategy and data analysis. Whether a brand needs a completely new image, website, or simply a stronger way […]

Recruitment through Marketing

January 15, 2019

As the average age of the business developer keeps increasing, it is more important than ever to recruit new talent into the print industry. In a low unemployment economy, recruiting can be more of a challenge. However, this is essential to maintain a competitive edge and ensure the longevity of the business. The traditional manner […]

Diversifying the Print Revenue Mix

August 17, 2018

In today’s ever-changing marketplace, diversification is key. While the standard print model relied on specialization and boards-per-hour, a shift in focus to retailers and developing customer loyalty has also shifted today’s best practices. Adapting to this market shift can help large format print providers stay viable and sustain customer relationships. Some print companies try to […]