March 29, 2021
Establishing a B2B prospect list for your business is an essential step towards building new leads. The best way to determine prospects is to identify the key market segments you are servicing through your current and past client accounts. This process of reviewing your clients is also valuable for identifying success stories and potential case […]
March 12, 2021
With more and more focus on online and digital interaction with clients and consumers, a strong omnichannel marketing approach is key. Here are some of the major digital marketing trends we are seeing in consumer behavior and some key questions you should think about in order to take advantage of them. Nearly two thirds of […]
February 02, 2021
Every week I hear from businesses that want to figure out how to grow, even in face of the current economic climate. My response is to ask, have you done the basics to plot a course for that come back? You have to face the fact that change is necessary to succeed. It cannot be […]
May 14, 2020
Sudden market changes present business opportunities. During this time of crisis, companies have been forced to restructure and review all parts of the business to determine which things are actually essential. This can be a daunting task, especially facing potentially lowered profits and the unpleasant task of making cuts. For those hard decisions though, a […]
March 31, 2020
Throughout the US, and globally, we are experiencing unprecedented business and economic challenges. Critical decisions must be made about managing our companies, people, and how to best serve our customers. As teams shift to remote status and companies possibly face difficult staffing changes, opportunities remain available to increase efficiency and access for clients. If a […]
March 19, 2020
LinkedIn Sales Navigator is a great way to provide a lead generation tool to your team at an affordable cost. At just under a thousand dollars per year for a single user license, or $1600/yr for a team license, it’s a great value for all the information you get access to. Here are 3 ways […]
January 13, 2020
You’re Invited! SGP, Sustainable Green Printing Partnership, is hosting a printing sustainability lunch & learn at the REI Flagship store on January 15, 2020, led by Brian Hart of Hart Consulting Services. Printing companies, SGP members, and their guests, are encouraged to attend this lunch time discussion on the importance of sustainable printing. SGP is a […]
November 19, 2019
The well-known SGIA Expo gave way to the birth of a new larger show this year, PRINTING United, debuting in Dallas, October 23-25, 2019. The SGIA Expo had previously focused the show on large format printing and graphics. As Printing United, SGIA expanded the scope to include commercial offset printing, including in-plant and packaging markets, […]
September 05, 2019
This year at PRINTING United the community around large format printing is expanding. Observing the evolving market, this looks to be the first of many expansions of attendees and exhibitors. The trend we see at HCS, is owners are looking for new revenue opportunities through vertical integration of fabrication, expanding into the ever-growing experiential environments […]
August 07, 2019
While form-fills may seem like a barrier to higher traffic, they can actually improve your overall inbound lead generation. Gated content is a common occurrence in inbound marketing; an individual gives up personal information through an online form in exchange for access to content of value. That content might be a video, article, tool kits, […]
