Productization post 2

September 15, 2021

The graphic communications industry is far-reaching and touches many people’s lives on a day-to-day basis. It is also a very competitive industry so it’s imperative to either set or stay ahead of trends. With that intense pressure, discovering new a process is key. Our job at Hart Consulting Services is to help our clients do […]

Productization: What is it and why is it important?

August 04, 2021

Productization is not just a buzzword, it is now a guiding principle for strategic planning and growth that professional service firms utilize to turn a skill or service into a standard, fully-tested marketed product. I didn’t come up with this term, Eisha Armstrong wrote a book that talks about converting service companies to productization companies. […]

Compelling content on your website.

June 03, 2021

Without compelling content on your website, it’s hard for your business to stand out, to inform your customer base, communicate your subject matter expertise and get leads. Without the right marketing strategy, your business is missing a key element on how to connect with potential customers. Hart Consulting Services can help you with this part […]

Is the economy back?

May 18, 2021

  After a year of the economy being ravaged by the pandemic, we are now seeing that high-frequency economic indicators are showing a strong rebound is happening, yet for many businesses, there is still a long way to go. Throughout the last year, many businesses languished and then eventually closed. For the businesses that are […]

Successful compensation plan that drives growth

April 20, 2021

Compensation plans in today’s business world are complicated. Many organizations use compensation to mainly support their desired sales strategy, but you need to incentivize for the growth you want to motivate and not make the plan unachievable.  The recent trend is for compensation plans to be tied to ROI with various pay mix plans. But […]

Testimonial – ChromaLuxe

March 31, 2021

January 26, 2021 ChromaLuxe was introduced to Hart Consulting Services (HCS) three years ago at a large format industry event. While ChromaLuxe had an established presence with commercial photographers and the associated photo lab and printing industry, we had yet to identify key messaging to effectively target the more elusive commercial large format market. HCS […]

Testimonial – FireBolt

March 31, 2021

December 1, 2018 Re: Testimonial of HCS Engagement To Whom It May Concern: We’ve had a productive and rewarding working relationship with Hart Consulting Services. We engaged their services shortly after I accepted the Chief Strategy Officer position at Firebolt in 2018. Although I was new to Firebolt, I knew Brian and his HCS team […]

How to Build a B2B Prospect List with LinkedIn Sales Navigator

March 29, 2021

Establishing a B2B prospect list for your business is an essential step towards building new leads. The best way to determine prospects is to identify the key market segments you are servicing through your current and past client accounts. This process of reviewing your clients is also valuable for identifying success stories and potential case […]

Digital Marketing Trends You Can’t Afford to Miss

March 12, 2021

With more and more focus on online and digital interaction with clients and consumers, a strong omnichannel marketing approach is key. Here are some of the major digital marketing trends we are seeing in consumer behavior and some key questions you should think about in order to take advantage of them.  Nearly two thirds of […]

Growth in the Current Economic Climate

February 02, 2021

Every week I hear from businesses that want to figure out how to grow, even in face of the current economic climate. My response is to ask, have you done the basics to plot a course for that come back? You have to face the fact that change is necessary to succeed. It cannot be […]