January 26, 2021

ChromaLuxe was introduced to Hart Consulting Services (HCS) three years ago at a large format industry event. While ChromaLuxe had an established presence with commercial photographers and the associated photo lab and printing industry, we had yet to identify key messaging to effectively target the more elusive commercial large format market. HCS was recommended to us because they were well versed within the large format printing industry and creating visibility within that market.

HCS evaluated our website and marketing materials and recommended new messaging strategies that would resonate with the commercial large format segment. A series of campaigns were designed for us to gain visibility in our target market, which included introducing architect and engineering segments to ChromaLuxe. This new reach would in turn garner exposure for the commercial print service providers (PSPs) that were listed on our website as authorized providers of ChromaLuxe products. HCS also supplied outbound email message content and design work to continue to nurture the channel. They were masterful at creating marketing automation and collateral development. We started with a two-year engagement to quickly build visibility in the channel.

HCS also introduced us to the SPIRE community and built a network that could be nurtured by our client facing teams. This created new engagement opportunities at a one-to-one level for our regional teams as we grew our visibility within the market. To complement this strategy, HCS provided content for our social media channels as well as video development and collateral for regional case studies.

The work by HCS was on time, self-driven, and provided results. We would recommend their team for the quality of work and accelerated outreach and visibility in the large format channel. We received agency quality output at a reasonable expense.

As the pandemic hit, the large format industry slowed dramatically, and we redirected our marketing focus on other channels better suited for success in the current environment. We would recommend HCS to anyone looking to increase their visibility with quality content and we plan to use them again when we refocus on that market segment.


Ryan Holtzman

Senior Product Manager