With more and more focus on online and digital interaction with clients and consumers, a strong omnichannel marketing approach is key. Here are some of the major digital marketing trends we are seeing in consumer behavior and some key questions you should think about in order to take advantage of them. 

Nearly two thirds of all age groups show decision makers utilize a website when making key buying decisions.

Is your website harmonized with your business presentation and does it reflect your value proposition?

Over half of consumers prefer email to in-person communication.

Do your client facing teams understand how to react to their client preferences? Do they have a communication plan to maximize engagement, including first, second, and third outbound messaging?

The average consumer subscribes to at least three email newsletters.

Do you publish a newsletter? How many subscribers do you have? What are you doing to curate new content and new subscribers?

Nearly half of website visitors are willing to offer their information to a form fill to view case studies, proof of concepts, and white papers. 

Do you have a schedule for producing compelling content in your plan for lead generation in 2021?

Surveys show that 40% of potential viewers determine whether to open an email based on the subject line.

Do you do A/B testing? Do you have a strategy in place for creating and curating email subject lines?

Videos are the gold standard in compelling content and have been shown to drive more engagement than static content.  

Do you have a YouTube channel? When was your last post?

LinkedIn is the predominate social media platform for lead generation. 

Do you have a company page on LinkedIn? Are all your client-facing employees on LinkedIn and are they connected to your company page? Do you use Sales Navigator for lead-gen activities? When was your last post, new connection, or like?

HCS works with companies to address these digital marketing trends strategically, developing a marketing plan based on compelling content that drives engagement. To get started, or to learn more about how we can help generate leads for your business, give us a call

Brian Hart 


Hart Consulting Services 

About HCS

HCS is teaching graphic communication companies (GCCs) how to thrive through challenging shifts in the marketplace. We have deep expertise formed over 12 years of marketing and business process consulting to this market segment. Our team guides businesses on how to get started – or grow their reach – with custom developed digital content marketing. We know the graphic communications industry from the inside out, and we help businesses of all sizes face down challenges in order to truly thrive. With HCS, you get streamlined service from six experts – for less than the cost of one in-house hire. We can’t wait to help you get started!