In the increasingly competitive marketplace, Print Service Providers (PSPs) are branching out into new industries to provide large format printing services. One of the key markets prime for large format printing is interior design and décor. From enhancing new properties for sale, adding branding elements to retail spaces or giving residential décor a unique custom element, PSPs have a large playing field of opportunity.

In her article on Big Picture, Rachel Nunziata identifies several ways PSPs can build trust and authentic relationships in the design industry. Developing a better understanding of the design and décor industry also gives insight into the prospective customer. Nunziata notes, “design is a cornerstone of community; design brings people and ideas together – and so should digital print.”

Learning the language and mentality of designers is crucial. It’s easy for PSPs to get caught up in the technical aspects of printing, rather than looking at the options from the more aesthetic view of designers. Understanding their approach to choosing substrates, as well as focus on elements such as sustainability, can help improve marketing and attract those clients.

PSPs should learn how to work in the same context as designers. Understanding mood boards and getting involved at the conceptual stage can be a value add to your services. Giving designers the tools to easily translate the benefits of your products to their clients helps PSPs become a partner in the process.

Networking within the design industry is a huge element to finding success in the field. Whether you attend a local tradeshow or create your own event for local designers, participating and connecting to players in the field is the best way to suss out décor prospects. However, it is important that a PSPs online presence also matches these approaches, since much design sourcing is done online.

If PSPs branch out of their comfort zones and embrace other industries, there are a lot of new opportunities that can benefit their business and help them diversify to adapt to the increasingly competitive marketplace.