Speaking Engagements

Speaking Events | FREE Webinars | E-Courses Coming Soon!

Events / Training

SGIA & HCS Regional Retail Workshops

Identifying and reaching the new consumer for the Graphic Communications marketplace
SGIA Expo. October 18 – 20, 2012. Las Vegas Nevada.

The business development process has changed and needs to evolve in today’s marketplace to effectively reach the modern consumer in the graphic communications marketplace. Research shows the modern buyer has a different title than print buyer and has broader responsibilities than simply buying print. They want to research potential partners from afar via web or other means, then engage in the last third of a business development process with your selling organizations. Many legacy sellers are still hunting

transactions alone, instead of investing in a longer term relationship building activities. Setting up programs that build contacts which transform to prospects through automated campaigning and nurturing. Centralizing this contact data is critical to a firm’s success, building business value, not just sales contacts.

Join us to learn more about solutions for data mining, e-campaigning, CRM integration and lead nurturing that reduce selling costs and build scalable outreach for all organizations.
http://www.sgia.org/events/sgia_calendar.cfm

Position Your Business for Success in Retail Channels.
These 2-day workshops will be focused on Retail 101 / program management for retail and designing for retail.
Workshops will be held in Los Angeles, CA. June 19th and 20th