SGS Summit
Unfortunately due to scheduling conflicts I could not attend this year. We will definitely attend in 2012, which will be held in Arizona.
Beginnings
Introductions
Strategy and Planning
Email Campaign
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SGS Summit
January 2011 Specialty Graphics and Imaging Association Congress
January 2011 Specialty Graphics and Imaging Association Congress
Great way to start the New Year. SGIA Congress is the graphic communications idea of narrow focus groups around the large format marketplace. It is facilitated by the national trade organization SGIA. It was held in Fort Lauderdale at the Omni Hotel near the beach and inter woven canals. This is a great conference that invite leaders in the the large format market to work or discuss industry issues and leave competition on the sidelines.
This year’s attendance looked strong. I have been honored to participate in the sustainable committee and the recently formed installation committee. Conversations were active and spirited followed by a great evening cruise of the near by canals with vistas of the many multi million dollar homes.
Great shopping tour of the Galleria mall to gain a southern perspective of shopping.
NY trip December 2010 first day
NY trip December 2010 first day
We are here to shop the best of holiday window treatments. We witnessed consistent themes for retro thematics in the windows. The windows are all supersized and offer an entertaining view of what’s to come for the Holiday season. New York continues to amaze me with the abundant great shopping to be had. We walked Rockefeller Plaza tonight and it sparked the sense of the holidays.
NY trip December 2010 second day
Early morning start before all the windows are blocked by the morning shoppers. I admit I am slower this morning based on all the great food an beverages from the night before.
What we found in NY:
- Flat & 2 dimensional is passe, Bold and 3 dimensional campaign rollouts are all the rage!
- Layering graphics, dimensional elements, showing products and integrating visual motion technology is widely enhancing the consumer experience.
- Use of alternative media applications are on the rise…
Retro & vintage products, design influence & cultural themes, colors & materials are back in fashion.
NY trip December 2010
Last night 5th ave was impassable as we made our way uptown via foot at 5pm. The crowds overwhelmed and I am ashamed to say influenced our restaurant decision for the evening.
Dimensional Execution for Producing
In-Store Communication Programs
Flat use of graphics is no longer the norm for retailers. Graphic producers understand that retailers are not only having to compete to gain the consumers attention by introducing innovative products…but by grabbing them at the storefront through eye-catching graphic solutions. Today producers can help the consumer envision a lifestyle choice, and connection with popular and social culture, all while introducing new media & technology.
Usage: Fabricated dimensional products, product boxing with lit solutions, layered & textured print graphics, transparency, and second surface messaging applications & digital signage.
Like to know more… Let us schedule a presentation
Posted in Window Treatments
Tagged holiday, New York, NY, retro thematics, window treatments
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